Should you pick a niche?

No - talk about all sorts of things.

What to write about?

  1. Things you know - common bug bears, questions you get asked
  2. Things you're excited about - emotionally driven ideas/thoughts
  3. Things you believe - aspirational ideals, child wonder

Above all else, be interesting, how?

Promotion: How to Get Readers? via increase of traffic, obvisouly.

  1. Surge traffic - lots all at once
  2. Evergreen traffic - recylcing past content
  3. Audience traffic - true fans

How to Monetization and Spotting Opportunities?

  1. Affiliate sales - recommending products
  2. Advertising - PPC (Pay Per Click) e.g. Google Ads
  3. Products - own courses, ebooks, downloads etc.